Our Story
At Petsnugs, we believe pets deserve comfort that’s not just cozy—but couture. Born under the Oswal Group’s legacy in Ludhiana, we blend 50+ years of textile excellence with the love and playfulness of our four-legged companions.
From snug hoodies to splash-proof raincoats, each product is crafted with premium materials, thoughtful design, and an uncompromising commitment to quality. Petsnugs is more than a brand—it’s a lifestyle for pets who strut, snuggle, and snooze in style.
Whether you're a pet parent looking for stylish essentials or a brand seeking white-label solutions, we're your go-to partner for everything wearable, walkable, and wonderfully woof-worthy.
Core Values at Petsnugs
The core principles that guide everything we do for pets and partners alike.
Pet Comfort First
Every stitch, fabric, and fit is designed with pets’ wellbeing as the top priority.
Crafted with Care
Leveraging decades of manufacturing expertise to deliver quality you can trust.
Playful Innovation
Fun meets function—our designs are always evolving to meet modern pet lifestyles.
Trust & Timeliness
We promise reliable timelines and transparent partnerships, whether B2C or B2B.
Tail-Wagging Customer Delight
If your pet’s happy, we’ve done our job right.
Our Journey
A timeline of growth, innovation, and commitment to pet comfort and style.
2020
The Beginning
Petsnugs was born as an offline retail brand, bringing comfort, style, and care to pets in India.
2021
Building the Brand
Grew organically through pop-up events, retail tie-ups, and word-of-mouth from happy pet parents.
2022
Going Digital
Launched our online store and started in-house manufacturing of pet apparel and accessories — combining quality control with creative freedom.
2023
B2B Growth & White Labelling
Began manufacturing for other pet brands across India under white-label and OEM partnerships.
2024
Global Pawprint
Expanded internationally, exporting Indian-made pet fashion to the world.
2025
Team, Tech & Transformation
Strengthened our backend operations with new team hires, streamlined order fulfillment, and set the foundation for scaling sustainably.